Grateful, Humble, pioneering, challenging spirit
Haiam Lee Jong Deok
Frugal and diligent life
Leading a frugal life
Haiam was a living symbol of frugality, sustaining the entire season with a mere one suit and considering jjajangmyeon (inexpensive black bean noodles) as the best lunch. Even when he was on a business trip, he insisted on using economy class, saying, "Do you go faster if you take first class seats?" He also saved even small pieces of paper. Some jokingly say that all the factories of SeAH were designed on the back of old calendars. After he retired from management, he used to use subways instead of using cars, saying, “I don't deserve to take my car because I don't even work enough for the price of oil".
Credibility over money
Humans are the greatest asset
Human connections based on mutual trust
Benevolent individual
Payback to society